We Build the Growth Foundation Your Business Needs to Scale.
A modern website, lead funnel, reporting system and AI workflows necessary to scale with confidence.
You bring the business context. We handle the heavy lifting and build the system.
Fast, visible, progress.
2 Weeks
Website and analytics foundation live.
< 1 Month
First lead-generation funnels working.
The growth problem
Your business isn't growing.
You know your marketing and lead generation systems are missing pieces. You just don't know where to start and how to adjust.
You have built a good business and have the relationships and referrals to prove it.
But word of mouth and hustle are not getting you to the next level. Your business needs a foundation that helps the right people find you, understand you, trust you, and take the next step.
Growth drag
Right now
Your website is outdated.
Search visibility is weak.
Paid ads never perform.
Reporting does not exist.
Lead funnels are broken.
Workflows are manual.
AI feels hard to apply.
You're Stuck
You can see the gaps. You just don't know how to build the system.
Knowing the problems is not the same as having the time, team, or technical confidence to fix them.
Your website should be better.
Your business should be easier to find.
You need data to make informed decisions.
Your lead funnel should be intentional.
Your workflows should be smarter.
AI should enhance your processes.
Mullet Services exists to connect the pieces and build the growth foundation your business needs to scale.
Operator-led execution
Elite operators with exceptional technical execution.
Kyle Morey-Leber and Tom Willet bring complementary strengths to the same problem. Kyle sees the operating bottlenecks. Tom turns them into better systems, workflows, and product decisions.
Kyle Morey-Leber
Operations and Growth
Kyle has spent 20 years inside business operations building the backbone behind high-performing businesses. He finds structural inefficiencies fast, sharpens team execution, and turns messy workflows into systems leaders can trust.
Tom Willet
Product and Systems
Tom brings 20 years across sales, product, and marketing systems. He translates operational friction into cleaner workflows, better tooling, and structured data that make automation and AI usable.
Together, they bring the two things service businesses usually need at the same time: operator judgment to know what matters and systems execution to actually build it.
Scaled Lead Health together from $7M to $76M in three years.
01
Operator plus product leadership in one engagement
02
Practical modernization built from real operating environments, not theory
03
3x SIA Fastest Growing Staffing Firms
04
2x Inc. Best Places to Work
05
3x SIA Best Staffing Firms to Work For
Lets Grow
Get unstuck and start growing.
Start with a call, build the foundation, then operate from a measurable growth system.
Schedule a Growth Foundation Call
We start with a focused conversation about where growth feels stuck and what is not working. We look at your business, your current systems, your website, your lead flow, and your biggest growth questions. Then we determine what the next stage should look like.
Build the Growth Foundation
Mullet Services builds the core foundation your business needs to move forward. In as little as two weeks, your new website and analytics foundation will be live. In less than a month, your first lead-generation funnels will be delivering.
Operate, Measure, Adjust, and Scale Your Business
After launch, we manage the system. We review what is happening, what is working, and what should improve next across website behavior, lead activity, search signals, campaign performance, conversion paths, reporting gaps, and workflow opportunities.
Let's Build
The Growth Foundation
A fast, operator-led build for service businesses that need a modern website, clearer reporting, better lead paths, cleaner processes, and smarter AI workflows.
Built in weeks, not months.
Services
Mullet Services
Growth Foundation Diagnosis
A detailed diagnosis showing what is blocking growth, what needs to be fixed first, and what needs to be built. We review your current website, search visibility, buyer path, reporting, lead flow, workflows, available metrics, and growth gaps.
Outcome
You know what is stuck, what needs to be fixed, and what to do next.
Website and Conversion Foundation
A modern website or refresh built around clarity, credibility, compelling funnels, and measurable action. This includes page structure, messaging, calls to action, trust sections, service pages, landing page readiness, and analytics-ready implementation.
Outcome
In less than two weeks, your website finally reflects the quality of your business and turns visitors toward action.
Search-Ready Lead Paths
SEO-friendly pages, landing pages, calls to action, forms, booking paths, and intake flows designed to turn interest into qualified conversations.
Outcome
In less than a month, your first lead-generation paths will be working.
Growth Cockpit
A thorough reporting dashboard that shows the growth signals that matter: traffic, sources, leads, conversion activity, page performance, and early campaign signals. Not reporting for the sake of reporting. A control center for better growth decisions.
Outcome
You get out of the fog and start leading from data.
AI Workflow Opportunity Map
A prioritized map of where AI and automation can reduce manual work and create leverage inside the business. This may include opportunities around lead intake, follow-up, customer communication, reporting, content workflows, sales support, internal operations, task routing, or knowledge management.
Outcome
You know where AI can actually help inside your business without having to figure it out alone.
2-Week Money-Back Guarantee
We are so confident in the quality and speed of our work that after the first two weeks of working together, if you are not satisfied with the direction, quality, and progress of the Growth Foundation, we will refund your build payment and part ways.
No hard feelings.
Future state
Go from stuck to scaling your business.
After the Growth Foundation, your business will have the modern foundation it needs to create more leads, clearer visibility, and better growth decisions.
Your website is polished, clear, and built for conversion.
Your analytics foundation is in place.
Your first lead-generation paths are live and working.
Your leaders can see the growth signals that matter.
Your business has a clearer path from visitor interest to qualified conversation.
Your AI and workflow opportunities are easier to understand and prioritize.
You stop wondering what to do next.
You start operating from a system.
Stakes
Without a modern growth foundation, your business will not scale.
The risk is not only no growth. It is slow decline disguised as business as usual.
Your website continues to underperform.
SEO remains weak.
Paid ads do not deliver.
Reporting does not exist, or it is unclear at best.
Important workflows stay manual.
Growth decisions are made on guesswork.
You continue to see flat revenue, wasted marketing spend, missed opportunities, declining visibility, and competitors becoming harder to catch.
Level Up
The Marketing Operating System
For companies that complete the foundation and qualify to go further, Mullet Services can build the next layer: the Marketing Operating System.
The MOS builds on the foundation with deeper reporting, stronger campaign systems, more advanced AI workflows, lead management improvements, content operations, sales alignment, automation, and ongoing growth infrastructure.
The Growth Foundation gets your business modernized and measurable.
The Marketing Operating System helps qualified companies operate and scale the growth engine over time.
Stop guessing what to fix next.
Turn your website, reporting, lead paths, workflows, and growth operations into a foundation built for the next stage of your business.
You bring the business context. We build the system.